Quests launched earlier this year as a way to help game developers reach current and potential players. Our goal was to create an advertising format where everyone wins: Players discover new games and earn rewards for playing their favorite games, and developers authentically engage their audience.
It’s still early, but the positive feedback from the millions of players who have completed a Quest has exceeded our expectations. We’ve run dozens of Quests campaigns for some of the biggest titles, including Fortnite, Genshin Impact, and World of Warcraft. These campaigns have delivered strong results, driving a 16% lift in average playtime and 9% lift in average player counts. To see results like this — consistently — so early in our journey, is encouraging.
Venture on for a deeper dive into some of the early Quests results, which fuel our ambition to deliver the world’s most player-centric ads. Plus, you’ll learn details on a new type of Quest coming to Discord later this year.