Overview

Genshin Impact is an open-world action RPG set in the fantasy world of Teyvat, where players control the Traveler, a mysterious figure with elemental powers. The game features cooperative multiplayer action and stunning visuals, garnering critical acclaim for its ambitious scope and ongoing content updates.

Genshin Impact boasts a large, engaged user base on Discord, with a community of over 1.7 million members in their official Discord server.

Objective

HoYoverse was preparing a major update (v4.6), introducing a new character, world, and storyline events to Genshin Impact. To drive awareness and engagement for this new update, HoYoverse wanted to try a different method to ignite their active and lapsed players on Discord.

Solution

HoYoverse partnered with Discord to create a Quest featuring highly-coveted in-game items, sparking deep engagement with the Genshin Impact community.

Reward

The v4.6 reward bundle was highly coveted. To complete the Quest, participants were required to livestream Genshin Impact on Discord for at least 15 minutes, with at least one friend watching the stream. After completing the Quest, all players received a bundle of in-game items.