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Krunker Strike FRVR SUCCESS STORY
Overview
Krunker Strike, developed by FRVR, is a fast-paced multiplayer first-person shooter game integrated as an "Activity" on Discord. Up to 12 players can join a voice call to play together, enjoying real-time battles and a diverse array of weapons and locations.
Objective
FRVR aimed to boost awareness of their game and find new players among, along with increasing engagement from existing players.
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FRVR partnered with Discord to implement an "in-game" Quest through direct API integration with Krunker Strike. Players were required to complete a specific in-game objective: win 5 multiplayer battles.
Reward
Upon completion, players earned an in-game reward—the Methane mask—which can be equipped on their in-game character.
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Results
Over 300,000 Discord players participated in the Krunker Strike In-Game Quest, leading to a 33% increase in player count during the first week of the campaign. Notably, more than 90% of Quest participants were either new or lapsed players.
results
- 33%increase in total gameplay hours compared to the pre-launch week
- 300k+increase in friend-to-friend streaming compared to the pre-launch week
- 90%+new community members
