overview

Set in the future, THE FINALS is a free-to-play, online multiplayer game where players are contestants in a digital game show where they battle it out in virtual maps based on real-world locations. THE FINALS offers an unparalleled competitive experience in fully destructible environments, where contestants compete for fame, fortune and the favor of generous seasonal sponsors.

problem

Embark aimed to engage their existing player base to build excitement, awareness and gameplay  for season 2 of THE FINALS.

solution

THE FINALS partnered with Discord to launch the Skill Issue Quest which tasked players to stream 15 min of THE FINALS to a friend. By completing the Quest, players would earn an exclusive in-game reward called the "Skill Issue Set," which would quickly become a highly coveted item by the community.

Reward

To ensure THE FINALS community got super excited and engaged, Embark designed a Discord exclusive reward, the Skill Issue Set which includes:

• Beanie with Headphones
• Skill Issue Sneakers
• Skill Issue Blackout Tattoo
• Skill Issue Slacks
• Skill Issue Tank
• Attention Grabbers Sticker