Overview 

NetEase set out to drive immediate hands-on gameplay for the global launch of Where Winds Meet, a new PC open-world Wuxia RPG entering a crowded release window. The goal was to convert high-intent PC RPG players from awareness into real in-game action at scale, while proving strong performance across global markets.

Problem 

The campaign needed to break through a highly competitive launch window and move beyond passive awareness into meaningful gameplay. NetEase was looking to convert high-intent RPG players efficiently, while validating performance as a scalable acquisition channel across global audiences.

Solution

Discord launched a Play Quest that rewarded players for playing Where Winds Meet with Discord Orbs. By targeting high-intent PC RPG audiences and using a simple, time-based gameplay objective, the Quest drove active participation rather than passive exposure. The scalable Discord Orbs reward created a frictionless incentive, resulting in exceptional participation at scale.

Reward

Players were rewarded with Discord Orbs for completing a simple, time-based gameplay objective.

The reward was compelling because it:

• Provided immediate, tangible value for gameplay
  
• Was easy to understand and complete
  
• Created a low-friction entry point for high-intent players
  
• Aligned directly with player motivation to try and engage with the game

Results

Key Metrics

• $0.46: PC Cost per Install during Launch Week Campaign*
• 11x: Increase in Ad Spend with 7+ flights, driven by continued performance
• Top Channel: Discord became the top new user acquisition channel**

_{*Source: Discord 1P data and 3P partner data via Gamesight & NetEase, Nov 2025. Gamesight served as the measurement and attribution partner, leveraging a server-to-server integration with Discord and direct in game telemetry with Where Winds Meet.
** Client provided feedback, top-performing channel, driving the most new users efficiently at scale}

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