overview

World of Warcraft (WoW) is a massively multiplayer online role-playing game (MMORPG) developed and published by Blizzard Entertainment. Since its release in 2004, it has become one of the most popular and enduring MMORPGs in gaming history. In August 2024, Blizzard launched "The War Within," the first expansion in World of Warcraft's new "Worldsoul Saga." This expansion introduces players to the subterranean realm of Khaz Algar.


"The War Within" marks a significant new chapter in the World of Warcraft story, promising to deepen the game's lore and offer fresh experiences for both newcomers and veteran players alike.

problem

Blizzard aimed to generate awareness for its new World of Warcraft expansion, "The War Within," which included an early access program. This program allowed players who purchased the Premium version to experience the expansion a few days ahead of the official launch. Given WoW's rich history, Blizzard saw a prime opportunity to engage both active and lapsed players in promoting this latest expansion to the game.

solution

Blizzard introduced a Quest aimed to motivate both active and lapsed WoW players on Discord to immerse themselves in and share their gameplay experiences of the latest expansion, "The War Within."

Reward

As an incentive, players who completed the Quest received an exclusive in-game reward: the Parrlok Pet. This unique companion creature, created specifically for this Quest, offered players a tangible and visually striking memento of their Quest participation.