Quests launched earlier this year as a way to help game developers reach current and potential players. Our goal was to create an advertising format where everyone wins: Players discover new games and earn rewards for playing their favorite games, and developers authentically engage their audience. 

It’s still early, but the positive feedback from the millions of players who have completed a Quest has exceeded our expectations. We’ve run dozens of Quests campaigns for some of the biggest titles, including Fortnite, Genshin Impact, and World of Warcraft. These campaigns have delivered strong results, driving a 16% lift in average playtime and 9% lift in average player counts. To see results like this — consistently — so early in our journey, is encouraging.

Venture on for a deeper dive into some of the early Quests results, which fuel our ambition to deliver the world’s most player-centric ads. Plus, you’ll learn details on a new type of Quest coming to Discord later this year.

Quests are Driving Gameplay

Quests are designed to help connect developers to players, and early campaign results show that’s exactly what’s happening. 

Genshin Impact’s first Quest drove an 80% increase in gameplay hours and a 3x increase in friend to friend streams. Our World of Warcraft: The War Within Quest had more than one million participants, and as part of WoW’s PR and marketing efforts it contributed to a 63% increase in the number of people playing the game on Discord. Simply put: when players streamed the game to their friends, more of their friends joined in. 

Indie developers are experiencing success too. 90% of the players who joined the Krunker Strike Quest through the Activity on Discord were either new or lapsed — leading to a 33% increase in player count during launch week.

We’re really encouraged by early results and the measurable impact Quests have in helping developers grow their business — but there’s more to do. In particular, developers have been asking for more ways to bring their games to our users, especially upcoming games and major content releases, like new seasons and DLC drops.

Introducing Video Quests

Today, we’re excited to introduce a pilot of a brand-new type of Quest: Video Quests. 

Video Quests offer players even more ways to engage with their favorite games and explore new ones while earning rewards. Developers can showcase their games on Discord at every stage of development, whether it’s a new trailer, season launch, gameplay reveal, or anything in between. Like Game Quests, Video Quests offer a premium experience where content is delivered seamlessly through the Quest Bar. Users have control over how and when they engage, allowing them to watch the video without disrupting their experience on Discord.

We’re piloting Video Quests with a handful of developers, and if you want to get updates on the rollout process, sign up here. 

The Place Where Hit Games Happen

We’re thrilled to be creating more ways for players to discover games on Discord, and are building a world where Discord is an indispensable part of building and launching amazing games in a way which helps developers and puts the player experience first.

Want to learn more about Discord Quests? Check out our website where you can explore case studies and speak with our team.

We’ll have more to share about our first Video Quests in the coming weeks, and will continue to evolve our product based on player and developer feedback.

I can’t wait to hear what y’all think of it.

GLHF,
Peter